the blog

In the latest episode of More Than Creative, The Podcast, Dakota and Weston dive deep into the unpredictable world of the internet and going viral — everything great about it and everything not so great. This episode is a critical look at how “going viral” impacts business owners and their content through Dakota’s own personal […]

More Than Creative is becoming enlightened, and we are taking you with us!  Dakota and Weston have spent a lot of time understanding their strengths and defining their services as they’ve grown MTC over the last year, and that is what healthy, intentional growth is all about!  Starting (and growing) a business means embracing your […]

It’s a new year, and More Than Creative, The Podcast is coming back with new energy, and Dakota and Weston have something to say!  The team has been in a season of review after their first full year in business working with a handful of clients, and we have learned a lot! Dakota and Weston […]

First things first…navigation = menu of links on a website. This is how you have your website organized. Top navigation are the links at the top, and are typically more curated and specific with 4-6 options. Bottom navigation are the links in the footer of a website. These can have more of a directory or […]

Written by: Weston When Dakota and I’s dad lived in Maryland a few years back, we used to go to D.C. as a family often. On these trips to the nation’s capital, we would do the typical things: museums, monuments, riding the metro, but there’s one particular trip that sticks with me to this day.  […]

One of the biggest advertising events of the year was…Meh. Dare I say…terrible? Here’s what you can learn from the 2024 Super Bowl Commercials (AKA these companies’ million dollar mistakes).  A good story is what connects. When you think about past superbowl commercials, which ones do you remember? Did it have a celebrity or did […]

All right photographers – this one’s for you!!! It’s clear that I have a love and passion for topical blogging (sharing thoughts via written word), but one of the major components of selling a service is having a portfolio. Something that proves your expertise, shares your past work, and gives an idea of what to […]

If there’s one hill I will die on about marketing, it’s that blogging is not dead. It is one of the single most things I attribute the success of Dakota Hersey Photography to. While the environment around blogging has changed over the years (it’s no longer the main source of information or how people spend […]

Episode 011 of More Than Creative, The Podcast, is all about how to market yourself and your business on TikTok, Instagram Reels, and other short form video platforms. Short form videos are a production! It can be a lot for one person.  There is pressure to use a trending sound or idea, but making it […]

This episode of More Than Creative, The Podcast is discussing blogs and how to approach them. While it can feel like blogging is dead and social media and short-form video is king, blogging is still an extremely beneficial marketing strategy that has a much longer return on investment. They have exponential value in your SEO […]