Brands are like people. Each one has different purposes and goals, and they all have very specific voices. As you are working through honing your brand messaging, defining your brand personality is going to be a huge component. This advice is going to be for two different types of personality-driven brands: The soloprenuer – meaning […]

Brand Identity

5 Questions To Understand Your Brand Personality

5 Questions To Better Define Your Brand Personality

When I was creating “More Than Creative” I was SO stuck on what the services should be, what they should include, how they should be structured, etc. It was incredibly overwhelming. I felt like I was a jumble of ideas. A mentor of mine gave me the advice to simply write down everything I knew […]

Brand Identity

What is a Brand Identity and Messaging VIP Day?

What is a brand identity and messaging VIP Day?