First things first…navigation = menu of links on a website. This is how you have your website organized. Top navigation are the links at the top, and are typically more curated and specific with 4-6 options. Bottom navigation are the links in the footer of a website. These can have more of a directory or […]

Website Strategy

How To Choose Your Navigation Links For Your Website

You looked through what felt like hundreds of website templates and found the one that felt the most like you. You’re plugging in your photos, changing the brand colors, updating links…everything is feeling good. Then comes the hardest part – the WORDS. You’re not totally sure how to narrow down all of the blood, sweat, […]

Website Strategy

What is the Website Strategy and Copy Program?

What is the Website Strategy and Copy Program?

If you’re building a house you need a blueprint. It’s what drives the whole project. Could you imagine building a house starting with a collection of windows, doors, and cabinets? You could probably make them fit, but it would be a mess. Way more complicated than necessary. Every structural and finishing detail is decided upon […]

Website Strategy

Website Wireframes: What They Are And Why They’re Important