I'm Dakota, the founder of More Than Creative – a business and marketing agency built to help those who have turned their unique talents into businesses.
I love the art of storytelling and believe most marketing and sales comes down to connecting with people.
Owning a business is hard...but having a clear message and strategy helps.
When I was creating “More Than Creative” I was SO stuck on what the services should be, what they should include, how they should be structured, etc. It was incredibly overwhelming. I felt like I was a jumble of ideas.
A mentor of mine gave me the advice to simply write down everything I knew to be true about brands, marketing, business, etc. From there I would be able to more clearly see what I should be doing to serve the people who believe the same things I do.
It was so simple, yet so incredibly helpful. (It’s not like I’ve been hit over the head for years with the “start with WHY” concept).
So I wrote a version of a “manifesto” with a hodgepodge of concepts that I believe to be true. From there I was able to take a step back and identify my methodology…and I didn’t even know I had one!!!
The overall message made sense and I felt really clear on the direction I was headed – of course the specific details shifted along the way but the foundation was set.
But that feels familiar, doesn’t it? You’ve been in business for awhile and have figured out most of what you do and where you fit in…but you’ve never really strategized the full picture.
How do all of these services and offerings fit together? Do they even fit together at all? Why am I offering these at all?
It can become a quick spiral when you have to start talking about what you’re doing, rather than just doing it.
Then on top of that, you’re really starting to see traction and know you need to make some major advances, but need a solid foundation before you really invest in upgrading your brand assets, redesigning your website, creating content, updating email templates, etc.
How are you supposed to have someone help you grow something when you don’t really even know what that “something” is?
This VIP Day is a 3 hour intensive coaching session where we’ll go ALL the way back to the start by defining your core values, your purpose and impact, your goals, your ideal clients, and more.
It will be the first time that you’ll uncover all of the invisible strings tying facets of your brand together with clarity that will feel like a breath of fresh air.
This is for you if you feel like you can’t clearly and confidently define:
Your core values are 3-7 fundamental beliefs you know to be true and drive everything you do within your business, regardless of what you offer.
Your brand purpose is the reason your business exists, the reason you do what you do. Your brand impact is the lasting impression or outcome you want to leave people with.
Your goals are your direction – where you see your business heading in the upcoming months and well into the future.
Your uniques are the ways you are different from your competitors or others in your industry.
Your target market are the people you are seeking out to work with – including your average client AND your ideal client.
We all have multiple aspects of our personality, but when it comes to brand messaging we have to find the commonalities between our personal aspiration, style, likes, and dislikes with those of our ideal clients.
Your messaging pillars are a set of key messages that you communicate about your brand and are the core of the content you will create on your website, marketing materials, sales conversations, etc
The best part is that you’ll leave with a living, breathing document with all of this written out so you can refer back to it as you create content and update your website AND even when you outsource and expand your team. It’s like having an owner’s manual for your messaging!!!
Not to mention that we do this all in ONE DAY. It’s hard to pull yourself out of your business to work “on” your business rather than “in” it. I think my best work comes from getting myself out of my regular working space and locking in for a few hours to really make headway.
This day is structured very similarly, with 3 hours of focused coaching so you can stay in the mindset and walk away feeling like you really clearly mapped things out.
If you’re thinking “wow, that is EXACTLY what I need…”, you can get more information here – Brand Identity and Messaging VIP Day.
I cannot wait to see the pieces fall into place for you!