the blog

A key tenant of the marketing world is that “clear language sells” and the same applies to websites. Clear language sells because confusion is the enemy, it breeds a lack of confidence and makes a person less likely to want to do business with you.  If your website is confusing and difficult to navigate, then […]

According to NetMarketShare, as of October 2024, more than 66% of internet users use Google Chrome as their browser/search engine of choice, making Google practically synonymous with the internet. The new age of marketing is no longer just about easy posts on Instagram and Facebook. It’s all about going where the buyers are ready and […]

Like Bob Dylan once said, “The times they are a-changing,” and the ways these times are a-changing make websites almost a near necessity to keep your business growing and maintaining.  Younger generations are getting older, and kids raised on the internet view websites as legitimate and professional as physical office buildings, so having a well-designed […]

First things first…navigation = menu of links on a website. This is how you have your website organized. Top navigation are the links at the top, and are typically more curated and specific with 4-6 options. Bottom navigation are the links in the footer of a website. These can have more of a directory or […]

You looked through what felt like hundreds of website templates and found the one that felt the most like you. You’re plugging in your photos, changing the brand colors, updating links…everything is feeling good. Then comes the hardest part – the WORDS. You’re not totally sure how to narrow down all of the blood, sweat, […]

If you’re building a house you need a blueprint. It’s what drives the whole project. Could you imagine building a house starting with a collection of windows, doors, and cabinets? You could probably make them fit, but it would be a mess. Way more complicated than necessary. Every structural and finishing detail is decided upon […]