S2 EP 003: Virality is BAD! Unless It Isn’t: Navigating the Wild, Wild, Web

In the latest episode of More Than Creative, The Podcast, Dakota and Weston dive deep into the unpredictable world of the internet and going viral — everything great about it and everything not so great. This episode is a critical look at how “going viral” impacts business owners and their content through Dakota’s own personal experience going viral, getting her content poached, being opened up to criticism, and increased visibility on her account. 

The team also talks about the fine line between authentic content creation and the temptation to create “rage bait” to spark engagement. They talk about the importance of intentionality in what you share and being prepared for the unpredictable nature of the internet. 

Tune in to learn why understanding your content’s goal is crucial and how metrics should not always define your success. Whether you’re a content creator curious about managing viral fame or simply interested in the behind-the-scenes experiences of other creators, this episode is a must-listen!

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Episode Description

A few years ago, Dakota went viral with a reel on @dakotaherseyphotography, and it opened her and I up to a whole new experience of the internet. 

Virality is kind of a secret desire for everyone that makes content on the internet, but it can come with a lot of unexpected baggage if it does come. We talk about what it was like to get picked up by the internet, how to keep your balance when it comes, and how to strike a balance between making content and avoiding the temptation of “rage baiting.” 

Come hear about how virality is bad, and how sometimes it isn’t on the third episode of More Than Creative, the Podcast!