S2 EP 004: How We Choose Our Content and Blog Topics

Dakota and Weston are talking about the challenge of selecting content and blog topics in EP 004 of More Than Creative, The Podcast: Season 2. 

They discuss the importance of using slower seasons to plan and create purposeful content that aligns with business goals and how understanding the audience and what stage they are at is key — and how this understanding informs what kind of content to make. 

Dakota introduces the “Pain Points and Praise” method — using negative and positive experiences with your clients as ways to brainstorm topics for your blog, and how you can use local SEO as a guide for topic brainstorming. 

Listen to this episode for insights on refining your content strategies and the way you brainstorm, ensuring your content serves multiple purposes and makes a meaningful impact. If you need further guidance, our team is ready to help! 

Happy listening!

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Episode Description 

Hello All!!!

Creating blog topics can be a lot like looking at the blank page. The cursor is blinking away, and your brain is frozen in place.

It is difficult to reach into the ether and pull a few topics out of the endless possibilities of what you could talk about, so this episode is all about how to start thinking about your blog and content topics — using the “Pain Points and Praise method,” using your local SEO, and how to understand what your audience knows at one time. 

EP 004 is all about how to claim your own content schedule and make it easier for you to run your business and close your clients.