I'm Dakota, the founder of More Than Creative – a business and marketing agency built to help those who have turned their unique talents into businesses.
I love the art of storytelling and believe most marketing and sales comes down to connecting with people.
Owning a business is hard...but having a clear message and strategy helps.
Episode Four of More Than Creative, The Podcast is all about core values.
Dakota talks about how the fundamental beliefs that we hold as people affect the way we approach life, our decisions, and our business. She discusses why it’s important to define and understand your core values, what core values even are, how they affect the way you market, and how you structure your business.
Dakota helps listeners through the idea of core values and the several ways they can help/hinder you in your business.
Traction by Gino Wickman – business book mentioned at 11:15.
“It is probably one the best business books that I have ever read…actually, it is definitely my favorite business book.” – Dakota
Defining and communicating your core values is one of the most important foundations in business – and also your messaging. The more clearly you understand them, the more easily you can incorporate them into your marketing, sales, and client experience. In this episode, I dive deep into how to decide what your core values are and then how to infuse them into your marketing strategy, so you can better attract the people who align with you.