EP 005: Choosing The Right Words To Describe Your Brand
Dakota and Weston dive deep into words, their connotation, and their definitions in Episode Five of More Than Creative, The Podcast.
Weston joins Dakota on the podcast as a permanent addition! He is now acting as the podcast manager/producer. He and Dakota discuss how the connotation of words affects how your clients receive your messaging, providing strategies about how to find the right words for you, discussing industry buzzwords, and ways to use words to your advantage to further your brand messaging and attract the right clients.
Episode Description
Finding the right words to describe your business can be really hard – trying to distill the feeling of your business, explaining what you do, who you want to serve, and how you serve them down to a few words.
It can be easy to lean on the words you hear over and over again…the ones you think everyone wants to hear from you. “Timeless, fun, intimate, classic, raw, personable…” But when is the last time you really analyzed the words you use to describe your brand to make sure you’re saying EXACTLY what you want to convey? Considering actual definitions AND assumed connotations, industry terms and what people are searching for and relating to.
Today we talk about the importance of having confidence in the words you use (and don’t use) to describe your business, common buzzwords misused, and how they cause business owners to miscommunicate with their ideal clients. I also introduce new strategies to find words that are custom-fit for your brand!
