I'm Dakota, the founder of More Than Creative – a business and marketing agency built to help those who have turned their unique talents into businesses.
I love the art of storytelling and believe most marketing and sales comes down to connecting with people.
Owning a business is hard...but having a clear message and strategy helps.
This episode of More Than Creative, The Podcast is discussing blogs and how to approach them. While it can feel like blogging is dead and social media and short-form video is king, blogging is still an extremely beneficial marketing strategy that has a much longer return on investment. They have exponential value in your SEO as they show that you are continuously updating your website (Google likes to know that you’re still alive) and grow forever, continuously generating traffic to your website.
Dakota talks about how to get into blogging, strategies of how to brainstorm, deciding on and organizing tags and categories, and also how to keep yourself from getting overwhelmed.
Check out EP 010 to hear all of Dakota’s thoughts on the value and purpose of sharing your client stories, expertise, and personal experiences on a blog.
Unlike social media where it seems like things burn bright and fizzle, blog posts continuously grow – living forever on the internet, and continuously generating leads. Blogging is an effective, long-term way to grow your business and an effective use of your time.
In Episode 010 of More Than Creative, The Podcast, we discuss why blogging is so important, both personally and professionally, and I introduce strategies to get started blogging, tagging, and categorizing your posts, maximizing their effectiveness.
Check out Episode 010 to hear more!