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As strong believers in creating content that educates, entertains, and inspires, the blog will always be a place of fresh content speaking directly to the things you need as a business owner.
You looked through what felt like hundreds of website templates and found the one that felt the most like you. You’re plugging in your photos, changing the brand colors, updating links…everything is feeling good. Then comes the hardest part – the WORDS. You’re not totally sure how to narrow down all of the blood, sweat, […]
If you’re building a house you need a blueprint. It’s what drives the whole project. Could you imagine building a house starting with a collection of windows, doors, and cabinets? You could probably make them fit, but it would be a mess. Way more complicated than necessary. Every structural and finishing detail is decided upon […]
Brands are like people. Each one has different purposes and goals, and they all have very specific voices. As you are working through honing your brand messaging, defining your brand personality is going to be a huge component. This advice is going to be for two different types of personality-driven brands: The soloprenuer – meaning […]
