EP 007: Brand Personality + “About” Pages: No One Cares About Your Timeline

On this episode of More Than Creative, The Podcast, Dakota and Weston talk about “About” pages and how your personality can shine through in your website copy. 

The “About” page of your website is where you can really be creative and have more freedom to express what makes you unique – as long as you keep your ideal clients’ interests in mind. Dakota provides examples from More Than Creative’s current project, Sydni Media’s website copy. 

Tune into Episode 007 for all the do’s (brand boosters) and don’ts (basic timelines and the long memoir) of website “About” pages. 

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Episode Description 

It’s a struggle to feel like your personality is coming through your website copy in the right way. On services and investment pages, there isn’t a lot of room for who you are to really shine – it’s mainly numbers and service packages. 

BUT, the “About” page is where it’s all about YOU. There is more freedom and creativity allowed on the “About” page, and I’m on a personal journey to empower everyone to use their “About” page to its fullest potential. 

In Episode 007, I talk about how Sydni Media’s “About” page is one of my favorites, and a few other yuck’s and yum’s of “About pages.”